Inspired by the modern youth culture, our designs are a fusion of contemporary luxury and streetwear.

The collective behind the label comprises of creatives of all kinds, from musicians and performers to visual artists, painters and sculptors. We draw our main inspiration from the beauty seen in all things and believe authenticity is the key part of our brands culture.

All our hats are handmade in Moravia, Czech Republic, in the very same factory that Sju's first hat, given to her by her grandfather as a gift, was made in the 1920s.