How to care for your hat?

When caring for products made from fine materials and careful craftsmanship, there are a few tricks of the trade you should know. We’ve put together our top recommendations that will help your hat live longer.


Ideally, you should hang your hat on a hanger with a wide enough hook, or store it in a hat box. Keeping it in a cool and dry place is equally important, as both heat and moisture can cause damage.


Dust and loose dirt. Using a lint roller or tape, sweep gently across the surface to remove dust and dirt. Smudges and stains. Use a gum eraser or a soft brush and sweep in a clockwise motion to remove surface level stains. For stains that go a little deeper, try steaming the hat with a household kettle, to loosen the underlying dirt and get deeper into the felt. Then use the brush in soft clockwise motions to remove the stain, as before.


Handle it by the brim, not the crown. To maintain the shape of the crown avoid handling it directly. However, over time, excessive handling can weaken the structure or create permanent creases. Allow wet hats to dry naturally. If your hat gets drenched, allow it to dry naturally. Artificial heat from a hair dryer or heater can distort or shrink it. While wet, shape the hat to its proper form. As it dries, it will maintain this shape. Turn the sweatband out and place the hat on its brim, laid upon a towel to avoid creating flat spots on the crown.