Our Brand

BYSJU is a contemporary lifestyle and headwear label based in London.  

Inspired by the modern youth culture, our designs are a fusion of contemporary luxury and streetwear, worn by a range of artists from Will.I.Am to Paul Weller. 

Simplicity and clean design is always on the forefront of our attention, making our pieces suitable to wear in every season.

Our Factory

All our products are handmade in Moravia, Czech Republic, in the very same factory that made Sju's first hat, given to her as a gift by her grandfather and made in the 1920s.  

Producing our hats in Moravia is an essential part of our business, and the main reason isn't only nostalgia. With over 200 years of experience, this factory is one of Europe's leaders in headwear manufacturing.

Our Process

Our hat making process consist of about 150 production steps.  

We use locally sourced organic materials and all our hats are handmade using the traditional hat making techniques.

While this level of craftsmanship is a longer process, it reflects on the quality of the final product. The result is a contemporary hat with a truly handicraftsmen look and feel.