Our Brand

BYSJU is a contemporary headwear and lifestyle label based in London.  

Inspired by the modern youth culture, our designs are a fusion of contemporary luxury and streetwear.

The collective behind the label comprises of creatives of all kinds, from musicians and performers to visual artists, painters and sculptors. We draw our main inspiration from the beauty seen in all things and believe authenticity is the key part of our brands culture.

Our Factory

All our products are handmade in Moravia, Czech Republic, in the very same factory that made Sju's first hat, given to her as a gift by her grandfather and made in the 1920s.  

Producing our hats in Moravia is an essential part of our business, and the main reason isn't only nostalgia. With over 200 years of experience, this factory is one of Europe's leaders in headwear manufacturing.

Our Process

Our hat making process consist of about 150 production steps.  

We use locally sourced organic materials and all our hats are handmade using the traditional hat making techniques.

While this level of craftsmanship is a longer process, it reflects on the quality of the final product. The result is a contemporary hat with a truly handicraftsmen look and feel.