Verge Collection Launch

Verge Collection Launch

Introducing the Verge - a new collection of headwear presenting a fresh direction in the BYSJU designs. Inspired by the traditional hat shape, combining the light wool felt - symptomatic to the signature SHAPES Collection - and rough textile, The Verge brings a new urban look and feel to our brand identity.

Working with designers in London and Berlin, we have created a product which aims to spark the interest of those who are not afraid to challenge their environment by something non conforming, classy and contemporary. The Verge design comes in 6 different colours to further define an attitude of the user - Maroon, Indigo, Blonde, Silver, Charcoal and Willow.

To celebrate the launch of The Verge and premiere of its campaign video, we hosted an event in the heart of our brands cultural hub - East London. The event took place at the Institute of Light, a contemporary cinema hidden under the arches of London Fields, in partnership with Studio Blup, SSSHAKE AppNetil Radio, with Miro SundayMusiq, Childsplay & A Colder Consciousness behind the decs making everyone dance until the very late night.

Special thanks to the team from the SSSHAKE App who created a photographic corner for everyone to take pictures with our new Verge designs! 

The Verge Collection is now available online in our webstore.

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