About

 

OUR BRAND
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Founded in 2014, BySju is a young and contemporary hat brand, inspired by the creativity, vibrancy & colourfulness of London's streets. Since its launch, BySju already got the likes of Oliver Proudlock, Justin Deakin, The Moons and Paul Weller.

 
OUR VISION
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Originality and individuality are the core of our brands beliefs and we ensure these are embedded in each and every stitch of our hats. Working with the timelessness of the bowler hat we create designs inspired by the latest generation of young people shaping the culture of today. 

 

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OUR STORY
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In 2010 Sju's grandfather returned from the family attic with a gift, a hand crafted bowler hat from the 1930s. Almost immediately a love affair began between Sju and her grandfather’s bowler hat. After months, love became obsession.

Unable to find the same quality of materials in a modern design, Sju’s search led her to track down the original factory that made her grandfathers hat with the singular intention of returning the work of the master milliners to the streets of London. Working with the craftsmen and woman, Sju designed a series of hats taking from the old and infusing with the new. 

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OUR PROMISE
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Our respect for quality and tradition is never compromised when we redesign these classic hats for the modern wearer. Every stitch is placed with love and carries the stories of generations of milliners. Our choices of colour and design allow a wearer to imprint their own personality, passion and creativity into their hat.

There is no set way to wear our hats, for us they are the beginning, a companion on your journey. Where you take them next and where they have been with you will define what they are.

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